• The brief: Create marketing design for ‘Ematai’ – a non profit, Jewish organization, specializing in elder care and organ donation, Use Jewish symbols, colors, and text (Biblical / Talmudic verses) to create an emotional connection with the target audience & increase awareness of Ematai’s mission and services.
  • The branding: Warm, inviting colors (hues of blues and greens) Jewish symbols (Chai), use of Hebrew text to create a sense of reverence and respect.
  • The goal: Increase awareness, Encourage donation, Inspire connection, with Jewish heritage, and value.