• The brief: Create marketing collateral for FOCUS, a smart mirror for fitness and wellness, to support it’s launch in the EMEA markets. The branding should focus on body positivity and the convenience of getting fit at home.
  • The branding: Use positive images of health conscious people, Highlight the convenience and effectiveness of FOCUS, Show off the variety of fitness and wellness apps available on FOCUS.
  • The goal: Increase awareness of FOCUS in EMEA,  Generate excitement about FOCUS, Drive customer interest and sales.